In the modern digital economy, the key to business success (at least for the most part) depends heavily on how well your brand performs on the web. Furthermore, a custom website or web application will play a critical role in building brand image and brand value.
But if you don’t have the resources to build it yourself, the next best option is to outsource the web development project. In fact, this has proved to be a solid business model for successful startups over the years from Basecamp to GitHub to Skype to WhatsApp.
However, if you have never done it before, there can be some genuine concerns. So we have put together a list of what you should look for in an outsourcing development provider to put your mind at ease.
1. Does the outsourcing provider understand your goals?
Your web presence will work as an extension of your business by helping your company attract new customers, create new revenue opportunities, communicate your brand message, and work as a platform to promote your brand and products.
As a result, it’s important for your website and business goals to be properly aligned to work in synchronicity in a highly competitive marketplace. This makes it critical for your web development provider to understand your brand, the target market, and the user experience (UX) desired by your audience.
So when you engage an IT outsourcing company, make sure that you ask relevant questions to gauge their understanding of your business. This task can be effectively carried out by a business analyst within your organization.
2. What if there are a significant language barrier and time difference?
Whether you’re nearshoring or offshoring your web development project, the work is probably going to be done in a country that has its own native language and culture. However, the English language is universal and you won’t have to look too far to engage English speaking web developers.
For example, in Ukraine and at Intersog, most of our in-house software engineers speak more than one language and are more than competent in English. What’s more, the time difference is never an issue as shifts can be arranged according to your local business hours to ensure enhanced engagement.
3. What if I can’t manage my outsourced team like my team in-house?
Technology has effectively blurred the lines between on-premise and off-premise collaboration with tools like TeamWork, Slack, and Skype. When used concurrently, it’s easy to engage in seamless collaboration without actually noticing any significant differences between in-house and outsourced developers.
Furthermore, if you embrace the Agile methodology (like we do), it will ensure transparency and constant communication between all stakeholders. If you need even more control, there are several reliable tools that you can leverage to track workflows (like TeamWork).
Regardless of how you choose to move forward, your outsourcing development team will have a project manager and tester on board to ensure more control over all aspects of your web development project.
4. What if the developers turn out to be incompetent?
This is a genuine concern as all you have to do is conduct a Google search to find some horror stories. This fear is natural as the outsourcing provider is based thousands of miles away, so it can be difficult to ascertain if everything is as it seems.
However, in reality, the risk here is minimal if you seek out companies that have an established reputation and track record. In the digital age, it’s pretty easy to find out about negative client experiences, so you can safely move forward knowing that the outsourcing company will be responsible for the skill level of the development team.
Additionally, if the project’s scope changes halfway through the project, you can expect the company to have an effective replacement mechanism to replace developers to perfectly fit the skill sets needed to meet your evolving needs.
Are you looking to outsource your next web development project to an outsourcing provider in Ukraine? Click HERE to get in touch with one of our in-house experts!